Southern share new video for their latest single “Cool Kid”

Southern have shared the new video for their latest single “Cool Kid”, which is penned for release 24th November through Marathon Artists.

“Cool Kid” sets itself apart from their most recent release “Where I Want To Be/ The Way You Breathe” in that it sounds like the song that will be the banner for Southern.

Taking the long-way round, Southern have slowly been generating buzz moving their distinct sound from the streets of Belfast, London and finally residing in Liverpool poised to release their hotly anticipated debut next year. “Cool Kid” feels like the summation of their efforts where they find themselves in a rather coveted, but wholly deserved position.

The video, which was directed by Michael Holyk has a distinctly mature mood to it, each frame is draped in grainy textures and shimmering black and white. It’s a more restrained affair than the balls-out pomp of “Where I Want To Be” and ultimately feels like the foundation of the next phase of Southern. We could be very wrong, but the band seem so at home in their own skin and “Cool Kid” is in our opinion their strongest release to date.

Pre-order “Cool Kid” on iTunes now.

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