Brick Lane's Cereal Man Shuts down Channel 4 Interview

1) Anyone who's ever visited Brick Lane will know the vast majority of businesses in that area - retail, food or otherwise - are expensive even in comparison to other high-end areas of London. Picking on a new establishment was a low move for Channel 4, particularly given the interview was presumably presented as an incentive to advertise a new business, not to try to ruin it.

2) If Channel 4 really takes issue with the licensing of costly retailers on Brick Lane, perhaps they should take it up with the body who give the licenses out in the first place, i.e. the government.

3) £3 for a bowl of food is not that much of an issue, surely? £3 for a bowl of imported cereal certainly suggests the profit margin isn't that high... I don't think this is a case of the shop owner being greedy.

4) The crowd in the background suggests a fair few CAN afford the £3 charge. Footfall is more important than locality in many instances...

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